Unless you have been hiding under a rock; you have likely heard of the ALS Icebucket Challenge. One of our North American Ambassadors was challenged recently. And decided to wear a Hot Dog suit for the occasion (in honor of the famously-named Fedora 17, of course). Yes, it’s Mark Terranova. “It’s a game of tag that raises awareness and obviously helps with fundraising. It’s a cultural phenomenon” He went on to ramble for another 20 minutes before finally getting to a point.